Paul Fletcher MP Featured

I was lucky enough to be involved with Paul's election campaign. During that campaign I designed and implemented his website, social media and YouTube channel.

After his re-election in the 2010 Federal Election (while his first website had aged quite well considering the large amount of content that had been added to it) it was time for a re-design.

Paul had been given ministerial duties in the technology and communication sectors. So we decided that his website should reflect his extensive knowledge of, and experience in, the digital and social media space.

The outcomes were going to put Paul's digital presence at the forefront of Federal Parliamentary representative websites and social media integration and utilisation:

Navigation to organise and simplify large amounts of varying contentAdditional website template for optimised layout on mobile devicesClever, automated social media integration for both displaying and posting to Paul's Facebook, Twitter and YouTube channelA design that reflected the people of the Bradfield electorate

One of my favourite things about Paul's website is the background. Adding an optimised photograph as the background of a website is nothing new. However, Paul's website has the ability to change photograph based on his current location.

As a federal representative, Paul mainly moves between Parliament House in Camberra and his electorate of Bradfield in northern Sydney. So whether Paul is in Canberra...


...or in Lindfield...


...his staff can update the background of the website to reflect Paul's current location. Visitors can instantly recognise whether Paul is attending a sitting week or if he's home in Bradfield.

Last modified onThursday, 15 August 2013 20:27
Simon Olsen

I'm a web design, graphic designer, video and motion graphics editor, social media strategist and terrible golfer.

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