1st State Featured

Rock-solid branding consistency was extremely important with Joseph Tannous and his team. 1st State were a fresh, new company entering the space of government relations and public affairs. Their competition were established and experienced, but their utilisation of the digital space was fairly limited. Their online presences were "website for website's sake", and this is something that I and 1st State wanted to capitalise on.

Our outcomes were simple, but critical:

  • Optimised loading times for national and international visitor access
  • SEO and keyword utilisation to nail their target market right from the search engine
  • Responsive layout for mobile and tablet viewing
  • A bright, corporate design that elevated their brand
  • A website layout that would expand gracefully as content was added and updated

It is without hesitation that we highly recommend Simon Olsen/Spanners, he has been invaluable in creating and maintaining a top-notch website and maintaining our online presence.
Zac Myles, Partner - 1st State

The responsive layout wasn't an "added extra". Agencies and freelancers tend to put responsive design on a weird pedis tool and charge considerably for this feature. I believe that because of this approach by web designers, clients don't feel that mobile and tablet optimisation is that necessary and take it out of the project to save money.

With 1st State, this wasn't the case. It was a base component of their project, not an added extra.

In their website's first year of being live, over 20% of their visits have been on mobile or tablet devices. ONE FIFTH! And the 1st State website would certainly not strike a lot of people as a website that visitors would be accessing on mobile devices. But as more and more corporates carry iPads and smart phones, this percentage is only going to increase.

Last modified onThursday, 15 August 2013 20:28
Simon Olsen

I'm a web design, graphic designer, video and motion graphics editor, social media strategist and terrible golfer.

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